• Google Plus
  • Rss
  • Youtube
Home / Uncategorized / Government Public Relations: A Theoretical Perspective
September 1, 2024
17

Government Public Relations: A Theoretical Perspective

Tazhan Dlshad Kareem/ PHD Students, Media department, Art College, University of Salahhadin, Kurdistan Region, Iraq, lecturer at Public relations and Marketing department, Administrations college, Sulaimani Polytechnic University (SPU). [email protected]

Asst. Prof. Dr. Ahmed Omer Bali/ Director of International Affairs at University of Human Development, Kurdistan Region, Iraq.

Keywords: Organizational Structure; System Theory; Two-way Communication; Public Value; Public Relations Functions

https://doi.org/10.31271/jopss.10104

Volume 7, Issue 3, September 2024 [ 189-216 ] Journal of Political and Security Studies

Abstract

In order to accomplish the goal of democratization, government public relations should be engaged. Public Relations (PR) makes the government more open, transparent, and proactive with public requirements. The majority of studies focused on procedures and techniques used in the Kurdistan Regional Government (KRG), ignoring the conceptual framework when dealing with government public relations. This study deals with the theoretical framework of government PR by evaluating the available literature as a standard guide for government PR and providing a conceptual foundation for another study to investigate the difficulty of KRG PR. This study developed a model comprised of significant ideas for assessing government public relations from the fields of policies, interaction, and government operations. This study also suggests that future research implements this model to evaluate government PR, and it is useful for public relations practitioners in government organizations.

 پوختەی توێژینە

پەیوەندییە گشتییەکانی حکومەت: ڕوانگەیەکی تیۆری

بۆ ئەوەی ئامانجی دیموکراسیکردن بەدی بهێنرێت، پێویستە پەیوەندییە گشتییەکانی حکومەت بەشداری پێبکرێت. پەیوەندییە گشتییەکان حکومەت کراوەتر و شەفافتر و چالاکتر دەکات لەگەڵ پێداویستییە گشتییەکان. زۆرینەی توێژینەوەکان لەسەر ئەو ڕێکار و تەکنیکانە بوون کە لە حکومەتی هەرێمی کوردستاندا بەکارهێنراون، بە پشتگوێخستنی چوارچێوەی چەمکی لەکاتی مامەڵەکردن لەگەڵ پەیوەندییە گشتییەکانی حکومەتدا. ئەم توێژینەوەیە مامەڵە لەگەڵ چوارچێوەی تیۆری پەیوەندییە گشتییەکانی حکومەت دەکات بە هەڵسەنگاندنی ئەدەبیاتی بەردەست وەک ڕێنمایی ستاندارد بۆ پەیوەندییە گشتییەکانی حکومەت و دابینکردنی بناغەیەکی چەمکی بۆ لێکۆڵینەوەیەکی دیکە بۆ لێکۆڵینەوە لە سەختییەکانی پەیوەندییە گشتییەکانی حکومەت. ئەم توێژینەوەیە مۆدێلێکی پەرەپێدا کە پێکهاتبوو لە بیرۆکەی بەرچاو بۆ هەڵسەنگاندنی پەیوەندییە گشتییەکانی حکومەت لە بوارەکانی سیاسەت، کارلێککردن و ئۆپەراسیۆنەکانی حکومەتەوە. هەروەها ئەم توێژینەوەیە پێشنیاری ئەوە دەکات کە لێکۆڵینەوەکانی داهاتوو ئەم مۆدێلە جێبەجێ دەکەن بۆ هەڵسەنگاندنی پەیوەندییە گشتییەکانی حکومەت، و بەسوودە بۆ کارمەندانی پەیوەندییە گشتیەکان لە ڕێکخراوە حکومییەکان.

ملخص البحث

العلاقات العامة الحكومية: منظور نظري

 من أجل تحقيق هدف الديمقراطية، يجب إشراك العلاقات العامة الحكومية. تجعل العلاقات العامة الحكومة أكثر انفتاحًا وشفافية واستباقية فيما يتعلق بالمتطلبات العامة. ركزت غالبية الدراسات على الإجراءات والتقنيات المستخدمة في حكومة إقليم كردستان، متجاهلة الإطار المفاهيمي عند التعامل مع العلاقات العامة الحكومية. تتناول هذه الدراسة الإطار النظري للعلاقات العامة الحكومية من خلال تقييم الأدبيات المتاحة كدليل قياسي للعلاقات العامة الحكومية وتوفير أساس مفاهيمي لدراسة أخرى للتحقيق في صعوبة العلاقات العامة في حكومة إقليم كردستان. طورت هذه الدراسة نموذجًا يتألف من أفكار مهمة لتقييم العلاقات العامة الحكومية من مجالات السياسات والتفاعل والعمليات الحكومية. تقترح هذه الدراسة أيضًا أن تقوم الأبحاث المستقبلية بتنفيذ هذا النموذج لتقييم العلاقات العامة الحكومية، وهو مفيد لممارسي العلاقات العامة في المنظمات الحكومية.

 

Referencing

  1. Benn, S., Todd, L.R. and Pendleton, J., 2010. Public relations leadership in corporate social responsibility. Journal of business ethics, 96, pp.403-423.
  2. Bertot, J.C., Jaeger, P.T. and Grimes, J.M., 2010. Using ICTs to create a culture of transparency: E-government and social media as openness and anti-corruption tools for societies. Government information quarterly, 27(3), pp.264-271.
  3. Bourgeois III, L.J. and Astley, W.G., 1979. A strategic model of organizational conduct and performance. International Studies of Management & Organization, 9(3), pp.40-66.
  4. Bovaird, T. and Loeffler, E., 2012. From engagement to co-production: The contribution of users and communities to outcomes and public value. Voluntas: international journal of voluntary and nonprofit organizations, 23, pp.1119-1138.
  5. Bozeman, B., 2007. Public values and public interest: Counterbalancing economic individualism. Georgetown University Press.
  6. Branston, J.R., Cowling, K. and Sugden, R., 2006. Corporate governance and the public interest. International Review of Applied Economics, 20(2), pp.189-212.
  7. Brodar, K., Calopa, M.K. and Pihir, I., 2008. Impact of ICT on the organizational structure elements: case of the Varazdin County. In Central European Conference on Information and Intelligent Systems (p. 1). Faculty of Organization and Informatics Varazdin.
  8. Burgelman, R.A., 1983. Corporate entrepreneurship and strategic management: Insights from a process study. Management science, 29(12), pp.1349-1364.
  9. Coye, R.W., 2004. Managing customer expectations in the service encounter. International Journal of service industry management, 15(1),pp.54-71.
  10. Cropf, R.A., 2008. Benkler, Y.(2006). The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven and London: Yale University Press. 528 pp. $40.00 (papercloth). Social Science Computer Review, 26(2), pp.259-261.
  11. Kartz and R. L. Kahn (1978), “The Social Psychology of Organizing,” 2nd Edition, Wiley, New York.
  12. Davidow, W.H. and Malone, M.S., The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century. 1992.
  13. Easton, D., 1957. Traditional and behavioral research in American political science. Administrative Science Quarterly, 2(1), pp.110-115.
  14. Ehling, W.P., 2013. Estimating the value of public relations and communication to an organization. In Excellence in public relations and communication management (pp. 617-638). Routledge.
  15. Eltantawy, N. and Wiest, J.B., 2011. The Arab spring| Social media in the Egyptian revolution: reconsidering resource mobilization theory. International journal of communication, 5, p.18.
  16. Fahey, L., 1981. On strategic management decision processes. Strategic Management Journal, 2(1), pp.43-60.
  17. Feller, A.H., 1939. Administrative Procedure and the Public Interest–The Results of Due Process. Wash. ULQ, 25, p.308.
  18. Fleisher, C.S., 2002. Analysis and analytical tools for managing corporate public affairs. Journal of Public Affairs: An International Journal, 2(3), pp.167-172.
  19. Friedlich, C.J., 1940. Public policy and the nature of administrative responsibility. Public policy, 1, pp.1-20.
  20. Friedlich, C.J., 1940. Public policy and the nature of administrative responsibility. Public policy, 1, pp.1-20.
  21. Grunig, J. E., 1992. Communication, public relations, and effective organizations: An overview of the book. In J. Grunig (Ed.), Excellence in public relations and communication management (pp. 1-28). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
  22. Grunig, J.E. and Dozier, D.M., 2003. Excellent public relations and effective organizations: A study of communication management in three countries. Routledge.
  23. Grunig, J.E. and Hunt, T., 1984. Managing public relations. (No Title).
  24. Grunig, L.A., 1997. Excellence in public relations. The handbook of strategic public relations & integrated communications, pp.286-300.
  25. Hansen, D., Shneiderman, B. and Smith, M.A., 2010. Analyzing social media networks with NodeXL: Insights from a connected world. Morgan Kaufmann.
  26. Harris, P. and Fleisher, C.S. eds., 2016. The Sage handbook of international corporate and public affairs. Sage.
  27. Heath, R.L. and O’Hair, H.D. eds., 2020. Handbook of risk and crisis communication. Routledge.
  28. Herring, E.P., 1936. Public administration and the public interest. (No Title).
  29. Herzel, L., 1951. Public Interest” and the Market in Color Television Regulation. University of Chicago Law Review, 18(4), pp.802-816.
  30. Hitesh Bhasin 2021, Two-Way Communication – Definition, Importance and Examples [online] | Marketing91. Two-Way Communication – Definition, Importance and Examples | Marketing91. 9 June 2023 update it [Last Accessed on 20.4.2023].
  31. Holtzhausen, D., 2002. The effects of a divisionalised and decentralised organisational structure on a formal internal communication function in a South African organisation. Journal of communication management, 6(4), pp.323-339.
  32. Holtzhausen, D., 2002. The effects of a divisionalised and decentralised organisational structure on a formal internal communication function in a South African organisation. Journal of communication management, 6(4), pp.323-339.
  33. Huntington, S.P., 1952. The marasmus of the ICC: The commission, the railroads, and the public interest. Yale LJ, 61, p.467.
  34. Jablin, F.M., 1987. Formal organization structure. Handbook of organizational communication: An interdisciplinary perspective, pp.389-419.
  35. Jackson, J.H. and Morgan, C.P., 1986. Organization theory: A macro perspective for management. (No Title).
  36. Jill Kent aka, 2020, What is Issues Management in Public Relations, [online], What is Issues Management in Public Relations? | by Jill Kent aka PR Superstar | Medium [Last accessed on 20/4/2023].
  37. Johnson, J.D., 1993. Organizational communication structure. (No Title).
  38. Kartz, D. and Kahn, R.L., 1978. The social psychology of organizing. Wiley, New York.
  39. Kass, H.D. and Catron, B.L., 1990. Images and identities in public administration. (No Title).
  40. Katz, D. and Kahn, R.L., 1978. The social psychology of organizations (Vol. 2, p. 528). New York: wiley.
  41. Keith-Lucas, A., 1955. Decisions about people in need: a study of administrative responsiveness in public assistance. (No Title).
  42. Keumy, H (2011), Public relations, Makkah. Saudi Arabia.Greer.
  43. Kim, D., Chun, H., Kwak, Y. and Nam, Y., 2014. The employment of dialogic principles in website, Facebook, and Twitter platforms of environmental nonprofit organizations. Social science computer review, 32(5), pp.590-605.
  44. Kitchen, P.J. and Moss, D., 1995. Marketing and public relations: the relationship revisited. Journal of Marketing Communications, 1(2), pp.105-106.
  45. Kitchen, P.J., 1997. Was public relations a prelude to corporate communications?. Corporate Communications: An International Journal, 2(1), pp.22-30.
  46. Klir, G.J. and Ashby, W.R., 1991. General systems theory as a new discipline. Facets of systems science, pp.249-257.
  47. Lawrence, P.R., 1967. and JW Lorsch. Organization and environment.
  48. Lawrence, P.R., 1967. and JW Lorsch. Organization and environment.
  49. Lawton, A., Rayner, J. and Lasthuizen, K., 2013. Ethics and management in the public sector. Routledge.
  50. Lippmann, W., 1955. Essays in the public philosophy. Transaction Publishers. Canada, Brown & Company Limited, p40.
  51. Lovari, A., D’Ambrosi, L. and A Bowen, S., 2020. Re-connecting voices. The (new) strategic role of public sector communication after Covid-19 crisis. Partecipazione e conflitto, 13(2), pp.970-989.
  52. Macnamara, J., 2018. Toward a theory and practice of organizational listening. International Journal of Listening, 32(1), pp.1-23
  53. Mainka, A., Hartmann, S., Stock, W.G. and Peters, I., 2014, January. Government and social media: A case study of 31 informational world cities. In 2014 47th Hawaii International Conference on System Sciences (pp. 1715-1724). IEEE.
  54. Mansour, A. 2009. Planning in public relations. Cairo, Egypt: Alalm.
  55. Miller, J.G. and Miller, J.L1978. Living systems. New York: McGraw-Hill.
  56. Monypenny, P, 1953, A code of ethics as a means of controlling administrative conduct. Public Administration, Review, 13, 184-187.
  57. Monypenny, P., 2018. A code of ethics as a means of controlling administrative conduct. In Classics of Administrative Ethics (pp. 213-219). Routledge.
  58. Picazo-Vela, S., Gutiérrez-Martínez, I. and Luna-Reyes, L.F., 2012. Understanding risks, benefits, and strategic alternatives of social media applications in the public sector. Government information quarterly, 29(4), pp.504-511.
  59. Quorum (no date), Public Affairs: Definition, [online], The Quorum dictionary defines public affairs as an organization’s Work hard to monitor, coordinate, and manage its external business activities. – Google Search [Last Acceded on 25.2.2023].
  60. Rahman, Z. and Bhattachryya, S.K., 2002. Virtual organisation: A stratagem. Singapore Management Review, 24(2), pp.29-46.
  61. Redford, E.S., 1954. The protection of the public interest with special reference to administrative regulation. American Political Science Review, 48(4), pp.1103-1113.
  62. Sanders, K. and Canel, M.J., 2013. Government communication: Cases and challenges (p. 224). Bloomsbury academic.
  63. Schubert, G.A., 1957. “The public interest” in administrative decision-making: theorem, theosophy, or theory?. American Political Science Review, 51(2), pp.346-368.
  64. Simon, H.A., 1950. SMITHBURG, DW; THOMPSON, VA. Public Administration. 1st ed. New York, NY: Knopf.
  65. Skoric, M.M., Zhu, Q., Goh, D. and Pang, N., 2016. Social media and citizen engagement: A meta-analytic review. New media & society, 18(9), pp.1817-1839.
  66. Stacey, R., 2000. The emergence of knowledge in organization. Emergence, A Journal of Complexity Issues in Organizations and Management, 2(4), pp.23-39.
  67. Straussfogel, D. and von Schilling, C., 2009. Systems Theory, Volume 11 of International Encyclopedia of Human Geography (Kitchin, R., Thrift, N., Eds.).
  68. Theaker, A., 2016. Ethics, professionalism and regulation. The Public Relations Handbook, pp.101-123.
  69. Thompson, J.D., 1967. O rganizations in A ction. New York: McGraw H ill.
  70. Van den Bosch, F.A. and Van Riel, C.B., 1998. Buffering and bridging as environmental strategies of firms. Business Strategy and the Environment, 7(1), pp.24-31.
  71. Varuhas, J.N., 2014. The public interest conception of public law: Its procedural origins and substantive implications. Public Law Adjudication in Common Law Systems: Process and Substance (Hart, 2016), University of Cambridge Faculty of Law Research Paper, (61).
  72. Walton Richard, E., 1969. Interpersonal Peacemaking: Confrontations and Third Party Consulation.
  73. Walton, R.E., 1986. A vision-led approach to management restructuring. Organizational Dynamics, 14(4), pp.5-16.
  74. White, J. and Dozier, D.M., 2013. Public relations and management decision making. In Excellence in public relations and communication management (pp. 91-108). Routledge.
  75. Zheng, L. and Zheng, T., 2014. Innovation through social media in the public sector: Information and interactions. Government information quarterly, 31, pp.S106-S117.

Full Text

Send this to a friend